THE That brothers
The That brothers feel blessed to have sold their lifestyle clothing brand, Caffeine, to over 3,500 retailers all over the world, with stores including Hot Topic, Pacific Sunwear, Bloomingdales, Macy’s, Nordstrom, and many more. Both Alex and Jeff share the same drive, working with Universal Music Group in selling over a million records from their own Caffeine record label, convincing Coca-Cola to sponsor them in their world-wide DJ tour, and working with celebrities in various fundraisers for their brand. In late 2008, the brothers began creating YouTube videos to promote their various projects, being at the forefront of the digital-sharing age. They created close to one hundred videos at that time, those videos
received over half a million views when YouTube was just at its beginning stages. In 2013, Alex and Jeff wanted to take all their experiences of working with such amazing companies and help guide other brands like their own from startups to small and medium size companies. With no where to go but up, the brothers created a creative design and branding agency known as Caffeine Culture in order to help companies make their dreams a reality. The That brothers believe there is nothing better than sharing their experiences with other people and seeing others achieve ultimate success.